It’s an old and all too common story. You have a brilliant idea and go in search of help. You partner up, see the project built, and when it comes time to launch, your idea is nowhere to be found. The final product is too expensive, too unwieldy, too slow, and completely unrecognizable from your original idea. Your idea got lost in the excitement and the shuffle because you didn’t take the time to identify the core idea.
The 5 Whys
A big part of our identification approach is a constant cross-examination of the what and the why’s behind the project, the idea, and the proposed solution. We know that you have a great idea - that’s why we’re working with you. But we want to ensure that we’re tackling the right component of the idea and we’re doing it for the right reasons.
What problem is the idea trying to solve? Why will it solve the problem? Is that the right problem? Is that the only problem? Is this the only solution? Why not another problem? Another solution? These are just a few of the many questions we’ll churn through while identifying the core idea.
The idea is your baby. You’ve been wrestling with the problem for weeks, months, even years. You know the ins and outs of the problem, and have mentally juggled all different aspects. But you’re still constrained by your blinders. That’s why you need our team attack. We bring different perspectives, attitudes, experiences, and expertise to the brainstorm table. We want to make sure you don’t miss any nook or cranny of the idea.